Wholesale Playbook: Forecasting, MOQ, and Lead Times for Mug Programs
In wholesale sourcing, timing and quantity are everything. The success of any mug program depends on accurate forecasting, efficient MOQ (minimum order quantity) negotiation, and realistic lead-time management. For importers, retailers, and distributors, these three elements define profitability and supply chain stability. This playbook outlines how to design a smooth wholesale process from demand planning…